Most Amazon brands should NOT be running DSP.
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Here’s why - and what to do instead 👇
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Every week, I talk to founders who want to “expand the funnel.”
They hear DSP (Demand Side Platform) is how you go next level and "keep top of funnel full."
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Sounds sexy, right?
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Wrong. It’s usually a money pit.
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DSP is not a growth channel.
It’s a brand awareness tool.
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If your PPC isn’t maxed out, DSP will just light your cash flow on fire.
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You should avoid DSP if:
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• You’ve got tight margins (<20%)
• You sell non-consumables (no repeat purchase)
• You need quick ROI
• You can’t float 3-6 months of ad spend waiting for results
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You should consider DSP only when:
• PPC is fully optimized (top organic ranks on main keywords and running all match types etc)
• You’ve got strong repeat purchase behavior
• You’re sitting on healthy cash flow
• You’re ready to invest for the long term
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For 90% of brands, PPC can drive 80% of your growth.
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Get that right first:
• Nail your listing
• Improve conversion rate
• Drive branded search
• Scale winning campaigns
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Then, maybe - maybe - test DSP.
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Shiny objects are expensive.
Profitability isn’t.

How I can help:

👉 Book an Amazon strategy call.​

Tools I use in my business (with discounts):

👉 Scale Insights for PPC automation (10% off for life)

👉 DataDive for in-depth keyword research ($50 off per month)

👉 Helium 10 for quick audits on Amazon listings (10% off for life)

👉 Finaloop for amazingly clean bookkeeping (50% off for 3 months)

Keep building,

Evan

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600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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